NuVoodoo: The Elephant In The Room

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Since Mediabase began reporting the length of spot clusters in its daily monitors of stations in larger markets it’s harder to pretend that breaks in excess of six and seven minutes are uncommon.  The fact is that breaks nearing 10 minutes are becoming more and more common.  We’ve had the experience of running a car

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NuVoodoo: Does Local Really Matter

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DOES LOCAL REALLY MATTER? Cynically, we’re not trying to create the best programming for the entire population within a targeted demographic.  We’re trying to create the best programming for the very small population participating in or likely to participate in the applicable Nielsen Audio ratings methodology. Again and again our NuVoodoo PPM Prospects Studies show

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Coleman Insights: How to Spot a Real Hit from a Viral Video

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Matt Bailey of Coleman Insights says “YouTube has emerged as a key medium for music consumption and discovery, especially among teens and young adults.  Carly Rae Jepsen’s “Call Me Maybe” broke on YouTube.  Psy’s “Gangnam Style” became a cultural touch point on YouTube. Other songs’ videos, such as Baauer’s “Harlem Shake” and Rebecca Black’s “Friday”

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Coleman Insights: Why Strong Record Sales Debuts Can Lead To Stiffs

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Matt Bailey of Coleman Insights: In our last installment, we demonstrated how music purchasing patterns are fundamentally different from music listening patterns.  Now we look at the importance of a strong sales launch because our analysis reveals that over half of all songs that will ever become Top 10 bestselling digital downloads debut as Top

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Monday: Urban Radio Forums Are Open

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Be the first to start a Radio Discussion on any topic in the Urban Insite Forums. Create and discuss many topics. Register/login and follow current discussions or start a new updated topic of interest. Urban Insite Forums are open 24/7. To get started go to Voice and click on Discussions.

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