NuVoodoo: How Many People Have You Delighted Today?

Nuvoodoo

Last week we showed percentages of P1 constituencies from major music formats responding to whether their station had surprised them pleasantly with a song or something other than a song in the past week.  Overall, music radio stations are about half again more likely to have delighted listeners with a song than with something other

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News Media Survey, The Trusted And Distrusted

pew_research

For each of the news media sources listed, respondents were asked whether they have heard of the outlet, gone there for news in the past week, and whether they consider it trustworthy. Not surprisingly, by virtue of their greater familiarity, the most well-known sources also tend to be the sources trusted and consumed by the

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How Many People Have You Delighted This Week?

Nuvoodoo

Last week we talked about contests that help delight listeners – and the factors that sometimes get in the way of making those contests delightful. We asserted that contest prizes don’t need to be huge – in fact it’s better if they seem attainable. The greater the perceived chance to win the prize, the greater

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Talent Direction The Recipe That Works

lylesmediagroup

Radio is and always has been about being a companion. Regardless of PPM or Diary markets, people like interesting and creative talk. When is the last time someone called up and said stop talking? Your on-air job is to entertain. Good winning talent understand homework is needed daily. The best on-air personalities practice every single

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PD = Providers Of Delight?

Nuvoodoo

Delight.  According to Merriam-Webster it’s “something that makes you very happy; something that gives you great pleasure or satisfaction.”  In other words, it’s what most music radio stations strive to do for listeners every day.  For many years, simply the continuous stream of well-chosen songs was enough to be delightful:  “We let our music do

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The Care Is The New Information Superhighway

nielsen

Nielsen says cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options across a swath of TV ads. And when you consider

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Will Someone Answer The Phone

Nuvoodoo

The unknown call to a landline has become as undesirable as the unexpected knock on our door from an activist seeking signatures on a petition, a religious zealot seeking to inform you about your salvation or a local candidate seeking your vote. If you’re among the roughly half of the population who still has a

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Book Time: Positioning Your Promotions

Your Promotions

Many stations spend time developing great concepts, but blow it with their on-air presentation. Getting get ready for any on-air promotion, here are some thoughts to consider or place on your check list. Speak the the listeners language, not radio talk Place the benefits up front and be clear Paint pictures for understanding Get to

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New Study: Radio An Effective Way To Influence Swing Voters

vox

Nationwide Poll Reveals 8 out of 10 Swing Voters Listen to AM/FM Radio on a Regular Basis. Radio Tops Internet Advertising in Credibility by Wide Margin. A new national survey from Vox Populi Polling, a leading polling company that designs and fields surveys to uncover what is happening within the political and public policy landscape, finds

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PPM Respondents: Love ‘em or Hate ‘em?

Nuvoodoo

In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to daily usage of at least 30 minutes,

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