PPM Respondents: Love ‘em or Hate ‘em?

Nuvoodoo

In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to daily usage of at least 30 minutes,

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African-Americans Buying Power Growing

Nielsen

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across

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PPM Respondents: Love ‘em or Hate ‘em?

Nuvoodoo

In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to daily usage of at least 30 minutes,

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Why Podcasting Is Bigger Than You Think

Edison Research

In Edison’s recent edition of our Share of Ear study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you

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Peaceful Coexistence Doesn’t Mean We Can’t Fight

Nuvoodoo

At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year.  But, things are now moving so fast, especially in Social

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Edison: Why Podcasting Is Bigger Than You Think

Edison Podcast Study

In Edison’s recent edition of Share of Ear study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you can

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Be A Listener Of Content

The Listener

Being a listener is a good thing to do. It’s your job. When it comes to ratings good content can be a huge plus. “Do content people are talking about and content that will make them talk about you”… “Content that they need to know, but also what they need to know and hear from

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Why We Love Meter Wearers

Nuvoodoo

NuVoodoo: We love those who will wear a PPM for a lot of reasons.  We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel; when their habits change and our ratings change with them).  But, PPM wearers are

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Warning Signs Of An Abusive Relationship

Domestic Violence Victims

Below are also warning signs and red flags provided by the national hotline: Telling you that you can never do anything right Showing jealousy of your friends and time spent away Keeping you or discouraging you from seeing friends or family members Embarrassing or shaming you with put-downs Controlling every penny spent in the household

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WHO DO YOU LOVE?

Nuvoodoo

Let’s face it.  The people you care most about reaching are ratings’ respondents and those who are most likely to become ratings’ respondents in the foreseeable future.  That’s not to say you don’t care about each and every listener for your stations, but the ones who determine the ratings are precious. Arbitron’s first point of

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