What Would You Like To Know?

Nuvoodoo

It’s that time of year again!  Maybe time to prepare the annual NuVoodoo Ratings Prospects Study isn’t marked on your calendar, but it’s on ours – and we’re eager to build new questionnaires to gather new insights and refresh our understanding of radio’s consumers.  One of the advantages in conducting interviews online is that we

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PD = Director Of User Experience?

Nuvoodoo

What if we replaced the title “Program Director” with one borrowed from the online world, “Director of User Experience?”  Isn’t that what today’s PD’s really are anyway?  How many actually direct a program during their typical day? Imagine focusing on what users experience when they come or try to come to a radio station.  We

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Sports Radio Grabs October Headlines

Nielsen

Nielsen in looking at U.S. radio listening trends in October, it’s clear that Americans were, indeed, ready for some football—and some baseball in select pennant-chasing markets. Sports radio, already on the uptick as we reported last month, shot upward in October, setting several records along the way. Seasonality was readily apparent in the portable people

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NuVoodoo: How Many People Have You Delighted Today?

Nuvoodoo

Last week we showed percentages of P1 constituencies from major music formats responding to whether their station had surprised them pleasantly with a song or something other than a song in the past week.  Overall, music radio stations are about half again more likely to have delighted listeners with a song than with something other

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News Media Survey, The Trusted And Distrusted

pew_research

For each of the news media sources listed, respondents were asked whether they have heard of the outlet, gone there for news in the past week, and whether they consider it trustworthy. Not surprisingly, by virtue of their greater familiarity, the most well-known sources also tend to be the sources trusted and consumed by the

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How Many People Have You Delighted This Week?

Nuvoodoo

Last week we talked about contests that help delight listeners – and the factors that sometimes get in the way of making those contests delightful. We asserted that contest prizes don’t need to be huge – in fact it’s better if they seem attainable. The greater the perceived chance to win the prize, the greater

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Talent Direction The Recipe That Works

lylesmediagroup

Radio is and always has been about being a companion. Regardless of PPM or Diary markets, people like interesting and creative talk. When is the last time someone called up and said stop talking? Your on-air job is to entertain. Good winning talent understand homework is needed daily. The best on-air personalities practice every single

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PD = Providers Of Delight?

Nuvoodoo

Delight.  According to Merriam-Webster it’s “something that makes you very happy; something that gives you great pleasure or satisfaction.”  In other words, it’s what most music radio stations strive to do for listeners every day.  For many years, simply the continuous stream of well-chosen songs was enough to be delightful:  “We let our music do

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