Book Time: Positioning Your Promotions

Your Promotions

Many stations spend time developing great concepts, but blow it with their on-air presentation. Getting get ready for any on-air promotion, here are some thoughts to consider or place on your check list. Speak the the listeners language, not radio talk Place the benefits up front and be clear Paint pictures for understanding Get to

See Full Story

New Study: Radio An Effective Way To Influence Swing Voters

vox

Nationwide Poll Reveals 8 out of 10 Swing Voters Listen to AM/FM Radio on a Regular Basis. Radio Tops Internet Advertising in Credibility by Wide Margin. A new national survey from Vox Populi Polling, a leading polling company that designs and fields surveys to uncover what is happening within the political and public policy landscape, finds

See Full Story

PPM Respondents: Love ‘em or Hate ‘em?

Nuvoodoo

In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to daily usage of at least 30 minutes,

See Full Story

African-Americans Buying Power Growing

Nielsen

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across

See Full Story

PPM Respondents: Love ‘em or Hate ‘em?

Nuvoodoo

In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to daily usage of at least 30 minutes,

See Full Story

Why Podcasting Is Bigger Than You Think

Edison Research

In Edison’s recent edition of our Share of Ear study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you

See Full Story

Peaceful Coexistence Doesn’t Mean We Can’t Fight

Nuvoodoo

At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year.  But, things are now moving so fast, especially in Social

See Full Story

Edison: Why Podcasting Is Bigger Than You Think

Edison Podcast Study

In Edison’s recent edition of Share of Ear study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you can

See Full Story

Be A Listener Of Content

The Listener

Being a listener is a good thing to do. It’s your job. When it comes to ratings good content can be a huge plus. “Do content people are talking about and content that will make them talk about you”… “Content that they need to know, but also what they need to know and hear from

See Full Story

Why We Love Meter Wearers

Nuvoodoo

NuVoodoo: We love those who will wear a PPM for a lot of reasons.  We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel; when their habits change and our ratings change with them).  But, PPM wearers are

See Full Story