Urban Contemporary Continues To Grow

Nielsen

With the second leg of the Triple Crown set to get underway this weekend in Baltimore, horse racing is once again enjoying its annual moment in the spotlight. Over on the radio dial, it’s also a big time of year for jockeying; that is, tracking the fortunes of major radio formats with summer right around

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NuVoodoo Media Services: Why Listen To Radio

Nuvoodoo

If you separate those who are likely to accept the offer of a PPM from those who wouldn’t, as we do in our NuVoodoo Ratings Prospect Studies, you notice first that those who predict they’d accept a meter listen to more radio.  That’s good for business.  So, even if it’s not perfect research, it’s a

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NuVooDoo Media: Making Memories

Nuvoodoo

It happens all the time in the wider world of customer service: memories being made, both good and bad.  If a listener took the time to contact your station via email, phone or social media, what would be the outcome?  An amazingly positive story she’ll tell her friends about for years to come?  A public

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Different Attitudes Among PPM Susceptibles

Nuvoodoo

At NuVoodoo we dwell on understanding the differences between the garden-variety research respondent, the ones who’ll complete an interview for anyone (us included), and the special variety who would jump through the extra hoops and over the extra hurdles and suffer the intrusions to be a PPM participant.  After all, they’re our life blood.  For

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Online Listening Continues To Grow Rapidly Into The Consumer Mainstream

pewresearsh

More than half of Americans ages 12 and older have listened to online radio in the past month, according to 2015 survey data from Edison Research – a clear indication that online listening continues to move rapidly into the consumer mainstream. And more of that listening is now being done through mobile devices than through

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When Should You Conduct Research?

Nuvoodoo

Some research providers recommend an annual study.  While this is good for those of us in the research business, it seems reminiscent of the Arm & Hammer campaign to put a box of their baking soda in your refrigerator, throw the box out after 30 days and buy another one.  Buying a dozen boxes of

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When Was the Last Time the Radio Made You Smile?

Nuvoodoo

In the most recent NuVoodoo Ratings Prospects Study among 14-64’s in all PPM markets, just 25% overall said the radio had made them smile in the last day and another 31% remembered a smile within the last week.  That means that for 44% it had been over a week since radio had positively impacted their

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NuVoodoo: Forget Everything You Know

Nuvoodoo

Have you listened to a station without judging it using your own professional checklist?  It’s not easy.  But, in order to compete in a world where consumers have convenient listening options beyond the confines of Broadcast Radio, it’s critical that we get in touch with how consumers hear our programming. Many programmers try to get

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