Talent Direction, The Top 10

Everyone wants a job, but not everyone wants to work.  To be a successful talent, it takes a lot of work. Talent on urban stations can make or break the station. Successful programmers understand their daily job is to create reasons for listeners to tune in or come back daily. Regardless PPM or diary market

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Edison: Infinite Dial Public Radio Study

Edison says Public Radio listeners are more likely to use social media in general. They are more than twice as likely as the average listener to have a LinkedIn profile. Public Radio listeners are, not surprisingly, less likely to agree that commercials are a fair trade-off for broadcast radio programming. But more than 60% are

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What’s On Your Website?

How often should we expect our best listeners to visit our website?  Is weekly a reasonable expectation?  In the 2014 NuVoodoo Ratings Prospect Study we asked “when was the last time you visited a radio station website?” Among the total sample, one third said they’d been to a radio station website in the past week. 

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Solving Your Ratings Problem, It Can Be Done

How do we define bad ratings today? Bad ratings can be the gap between where you are today and where you want to be. Hopefully every station wants to be successful. Bad ratings really can create an opportunity for improvement, if it is desired. Inside of most stations problems or issues of many kinds and

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Mark Kassof & Co.: The Six Kinds of Radio Consumers

We in radio tend to look at radio listeners by demographics and formats…18-24 women, 35-44 men, Country P1’s, CHR P1’s, etc. Totally valid. But I wanted to take a broader look at radio listeners…analyzing consumers based on their attitudes toward radio! – what they want from it, what they get from it, how they feel about

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Conrad Miller Declares “I’m Living” With New Single

Gospel Artist Conrad Miller has been gaining popularity with the success of his most recent project, Keep Pressing.  Two singles, the up-tempo “I Need You” and the spirited “Lift Your Voices”, have been inspiring Gospel music lovers young and old.  Now the recording artist and songwriter is releasing his third single from his sophomore project

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