The More You Listen, The More You Hear

Among the goals radio programmers have adopted in the PPM world is to get consumers to keep coming back to their station.  We’ve learned that multiple occasions build TSL (or ATE).  So, repeat occasions are a goal.  To stretch the analogy, we want our consumers to continue pressing the button for one of our stations.

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Talent Direction, The Top 10

Everyone wants a job, but not everyone wants to work.  To be a successful talent, it takes a lot of work. Talent on urban stations can make or break the station. Successful programmers understand their daily job is to create reasons for listeners to tune in or come back daily. Regardless PPM or diary market

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Edison: Infinite Dial Public Radio Study

Edison says Public Radio listeners are more likely to use social media in general. They are more than twice as likely as the average listener to have a LinkedIn profile. Public Radio listeners are, not surprisingly, less likely to agree that commercials are a fair trade-off for broadcast radio programming. But more than 60% are

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What’s On Your Website?

How often should we expect our best listeners to visit our website?  Is weekly a reasonable expectation?  In the 2014 NuVoodoo Ratings Prospect Study we asked “when was the last time you visited a radio station website?” Among the total sample, one third said they’d been to a radio station website in the past week. 

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