Did Nielsen Kill The Jazz Format

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The questions has been in the air for a long time- a real long time. Did Nielsen kill the Jazz format and take other stations off air. Interesting inste on FiveThirtyEight.com.

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How Do You Choose The Music?

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Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on

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NuVooDoo Media Services: Are You Doing Everything You Can?

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Imagine you’ve just enjoyed a pleasant meal at a new restaurant. On your way out, you’d expect the hostess to say something like, “Thanks for joining us tonight, we hope you enjoyed your meal.” If she instead said something like, “We’re glad you came in tonight, if there’s anything we can do to make your

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NuVoodo Media Services: Here Comes Instagram

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We’ve been watching Instagram steadily climb the ladder of relevance and popularity among radio listeners, especially that small subset predisposed to accept a PPM or a diary. While the digerati have been crowing about SnapChat and Vine and other portals gathering usage among younger consumers, our studies have shown that Instagram is the platform to

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NuVoodoo Insite: Which Songs Fit Your Station

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Some researchers will try to convince you that you can get a useful reaction from respondents concerning which songs fit on your station. At NuVoodoo we believe that’s wrong thinking. The people who participate in any type of consumer research are called respondents because they respond – not everyone in the population will. They’ll answer

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NuVoodoo: Amt’ville Horror

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Any PD who’s worked long enough in a library-based format has a few horror stories connected with an auditorium music test or AMT. Maybe it’s the group of respondents walking across the hotel parking lot chatting happily, having carpooled to the test … or those same respondents in animated conversation throughout the test. They may

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Starter PR, How To Get Noticed

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Creating local PR. PR is and can be very powerful for you business or station. Try the following: 1. Create a plan of action and decide the new hook or headline. Think about who you want to share your news with. 2. Local PR is about a new hook or headline, what will your hook

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Harker Research: Now We Know: Nielsen PPM Short-Changing Radio

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Richard Harker says, rumors of double digit rating gains using Voltair, a new processor, are fueling growing confusion over its implications. Is it really true that a new processor can boost ratings, and by double digits? And if true, what does it say about the accuracy of Nielsen PPM rating estimates? Much of the confusion

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NuVoodoo Media Services: Relics Of The Phone Age

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During the latter half of the 20th Century the residential landline telephone became the gold standard for conducting quantitative consumer market research. The home phone was very nearly ubiquitous in the US and many consumers were willing to cooperate with interviewers. But, as the millennium approached, caller ID and cell phones interrupted both the depth

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