ARBITRENDS Trend Report
COLUMBIA, SC Metro				DAYPART:	Mon-Sun 6a-Mid
DEMOGRAPHIC:	Persons 12+				MARKET POPULATION:	540,400
LIST BY RANK ON AQH SHARE
	Spring 2011		May-Jun-Jul 2011
	Est	Rnk	Est	Rnk
WWDM-FM	12.0	1	12.2	1
WCOS-FM	8.1	2	9.4	2
WNOK-FM	6.3	3	6.3	3
WFMV-FM	4.6	6	4.8	4
WHXT-FM	5.2	4	4.6	5
WOMG-FM	3.7	8	4.5	6
WVOC-AM	5.0	5	4.4	7
WLXC-FM	4.4	7	4.1	8t
WXBT-FM	3.0	12t	4.1	8t
WMFX-FM	3.4	9	3.7	10
WARQ-FM	3.2	10t	3.2	11
WLTY-FM	3.0	12t	2.9	12
WTCB-FM	3.2	10t	2.8	13
WNKT-FM	3.0	12t	2.7	14
WGCV-AM	1.7	15t	1.5	15
WISW-AM	1.5	17t	1.4	16
WWNQ-FM	1.7	15t	1.3	17t
WWNU-FM	1.5	17t	1.3	17t
WCEO-AM	1.0	21t	1.1	19t
WZMJ-FM	1.2	19t	1.1	19t
WBBQ-FM	1.2	19t	1.0	21
WSCZ-FM	1.0	21t	0.8	22
WCOS-AM	**		0.6	23t
WEKL-FM	0.6	23	0.6	23t
Market Total	100		100
** Station(s) not reported this survey: WCOS-AM in Spring 2011. The estimates provided by Arbitrends v2.1 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
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