Celebrates ‘Take A Loved One to the Doctor’ Campaign with
Health Event in Philadelphia October 19-20
Two-day Festival Promotes Health and Wellness In the African-American Community Through Awareness, Screenings and Health Expo
100.3 WRNB in Philadelphia Partners with Tom Joyner in Tri-State Area; over 105 Joyner Affiliate Radio Stations Share in the Launch with a Live Friday Morning Radio Broadcast With a Purpose
Award-winning radio personality and community activist Tom Joyner will host a new, signature health event on October 19-20 for his year-long Take A Loved One to the Doctor (TALOTTD) campaign. The TALOTTD Health Festival will be held in Philadelphia at the Liacouras Center and feature an expo and live broadcast of Joyner’s nationally syndicated Tom Joyner Morning Show®. 100.3 WRNB which programs the Tom Joyner Morning Show in the Tri-State Area will engage their listeners all weekend, as well as at the event, while “The Take a Loved One to the Doctor” message will be carried on over 105 stations, reaching 8 million listeners, when Joyner launches the event with a 6am-10am ET live broadcast on site.
This health focused festival offers a chance for attendees to experience a live broadcast on Friday, October 19th at 6 a.m. reminiscent of Joyner’s Sky Shows, featuring Tom, Sybil Wilkes, J. Anthony Brown, Jacque Reid & Roland Martin as well as national artist performances and interviews with today’s top health experts. Following the broadcast, on both Friday and Saturday, attendees will get the chance to obtain more premiere health & lifestyle “edu-tainment.” The health festival will offer an Expo including FREE dental & medical screenings, as well as tips on fitness, nutrition, beauty, health related college & career recruitment, concerts, a TJMS “Laughter is the Best Medicine” Comedy Show hosted by J. Anthony Brown along with Rodney Perry, Dominique and more. Special expert guests include US Surgeon General, Vice Admiral Regina M. Benjamin, M.D., M.B.A., Dr. Ian Smith, Dr. Ro (Rovenia Brock), the presidents of both the National Dental & Medical Associations as well as The Workout Kid Sensation- C.J. Senter, actress and fitness Expert- AJ Johnson who will share their health related stories. A host of more celebrities and experts are to be announced.
Developed in 2002 to raise preventive health awareness in the African American community, TALOTTD has grown from one day into a full-fledged initiative that impacts more than eight million listeners weekly. The year-long health awareness campaign is heavily promoted through Joyner’s “Get Well Wednesdays” feature.
According to Dr. Ian Smith, “African Americans have arrived unceremoniously at the most critical health crossroads in our history. It’s incumbent upon all of us to be proactive and generous in the spreading of information and increasing access. Doctor Day and the national buzz it generates are an important part of the solution in that they raise necessary awareness about a health crisis in this country that can have a profoundly detrimental effect on our very lives and those of future generations.”
Joyner and the morning show crew are excited about this huge event and according to Tom Joyner, “What better city, than the city of brotherly love to launch the first national Take A Loved One To The Doctor Health Festival? Now I hope that you all show me some love by coming out and supporting.”
National sponsors include the Alzheimer’s Association, Bayer, Crest, Denny’s, Legacy For Health, Novo Nordisk, NeighborWorks America, Susan G. Komen CIRCLE OF PROMISE, The Ohio State University Medical Center and WalMart/Relion Prime.