Phillip David March is the new man in town on the River City at WGZB (B96) and WMJM (Magic 101.3) Louisville. March is a resident of the city and has worked the market before at  WJYL back in the ’80s. Most recently programmed WIZF/ The Wiz) and Oldies WMOJ/Cincinnati. GM Dale Schaefer says “Besides a tremendous amount of experience, Phillip brings a huge amount of passion and enthusiasm for the radio industry.” Mark Gunn had been holding down both stations until March arrived Monday.