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Power Hip Hop Songs 6.13.14

Friday, June 13th, 2014

Rich Homie Quan- Walk Thru

Chris Brown- Loyal

Future- Move That Doh

Iggy Azalea_ Fancy

Ca$h Out- She Twerkin

The More You Listen, The More You Hear

Monday, June 9th, 2014

Among the goals radio programmers have adopted in the PPM world is to get consumers to keep coming back to their station.  We’ve learned that multiple occasions build TSL (or ATE).  So, repeat occasions are a goal.  To stretch the analogy, we want our consumers to continue pressing the button for one of our stations.

When you ask consumers what they want from radio stations, they get analytical and tell us things like “lots of uninterrupted music” and “a wide variety of music” and the like.  And while that’s the logical answer to the question, the deeper and broader response is often to feel better…to improve their mood…to pass the time more pleasantly. Click here for more NuVoodoo insite.

Top R&B Songs 6.6.14

Friday, June 6th, 2014

Chris Brown- Loyal

Usher- Good Kisser

John Legend- All Of Me

Trey Songz- Na Na

Pharrell Williams- Happy

Top Hip Hop Songs 6.6.14

Friday, June 6th, 2014

Rich Homie Quan- Walk Thru

Future- Move That Doh

Usher- Good Kisser

Migo- Fight Night

Ca$h Out- She Twerkin

Talent Direction, The Top 10

Wednesday, June 4th, 2014

Everyone wants a job, but not everyone wants to work.  To be a successful talent, it takes a lot of work.

Talent on urban stations can make or break the station. Successful programmers understand their daily job is to create reasons for listeners to tune in or come back daily. Regardless PPM or diary market coaching is still a part of successful radio. There are reasons why stations win and why they don’t. In urban radio, it’s time to stop doing 1985 radio and move it forward. This is a new business and a new day. Harry Lyles of the Lyles Media Group offers his top 10 basic rules to consider.

Class- Always reflect class, your listeners want to think they are classy people, be equal to what they are and relate.

Humor- If you’re not funny- you’re not funny, don’t force it. Just be yourself and be natural. You always get what you want by relating to topics of interest that the listener cares about.

Relate (One-to-One) - The listener is one person, all talk breaks should communicate and speak to one person. It’s good to laugh, smile and be serious. In other words, we should hear emotion.

Market Involvement- Talent should be on the move in the market. Staying at home and in the station is not good. Go to places that count and that are happening to make people talk and see who you really are.

Talking- Listeners don’t hate talk; they hate talk that is of no interest to them. All breaks should be straight to the point and brief. Listeners don’t call up and request talk. You job is to be where they are and know their interest and needs in your community.

Avoid Clichés- How many times have you listened to a station and you hear the same stuff every day. Repetitive phrases, and over repetition of their names.

Music and Talk- It is good to let the listeners know you are having fun. We strongly suggest all talk when possible should be over music intros. When on air if you stop down it had better be super important or the listener is probably gone to the competitor.

Station Name- Regardless PPM or diary market, the name of the game is to be human and work in the station name some where in each talk break. The days of opening the mic and closing the mic with the station name is outdated.

On Air Personality- Every day your job is to entertain and make listeners feel good. Do your homework and give the best performance you can every day. If you have ratings you get this and understand it. If you don’t do homework and plan ahead you’re probably are getting your butt kicked. Listeners know good radio and they know when it is bad.

Talent Energy- Should be up, but not forced. Again, be natural and enthusiastic about doing a show every day. That’s your job. Why walk in and be boring or have a boring show?  You get paid to be fresh, positive and present the music you are playing in an entertaining way to get ratings!

If you work on these basics 100% of the time you can become a success in your market. Have fun at this! It comes through if you are and your ratings go up!

Edison: Infinite Dial Public Radio Study

Wednesday, June 4th, 2014

Edison says Public Radio listeners are more likely to use social media in general. They are more than twice as likely as the average listener to have a LinkedIn profile.

Public Radio listeners are, not surprisingly, less likely to agree that commercials are a fair trade-off for broadcast radio programming. But more than 60% are willing to listen to spots for content.

What’s On Your Website?

Wednesday, June 4th, 2014

How often should we expect our best listeners to visit our website?  Is weekly a reasonable expectation?  In the 2014 NuVoodoo Ratings Prospect Study we asked “when was the last time you visited a radio station website?”

Among the total sample, one third said they’d been to a radio station website in the past week.  As an average, that didn’t seem terrible.  We expected we’d see higher numbers when we looked at respondents who were P1 to spoken word stations (and more exclusive content to share with listeners) or music formats that attract large numbers of web-savvy younger consumers. Read more insite at NuVoodoo.

Top Power R&B 5.30.14

Friday, May 30th, 2014

John Legend- All Of Me

Trey Songz- Na Na

Usher- Good Kisser

Tamar Braxton- All The Way

Pharrell Williams- Happy

Top Power Hip Hop 5.30.14

Friday, May 30th, 2014

Lil Wayne- Believe Me

Young Money- Trophies

K Camp- Cut Her Off

YG- Who Do You Love

Wiz Khalifa- We Dem Boyz

Top Power Hip Hop 5.23.14

Friday, May 23rd, 2014

Iggy Azalea- Fancy

Young Money- Trophies

K Camp- Cut Her Off

Rich Homie Quan- Walk Thru

Usher- Good Kisser

Top R&B Power 5.23.14

Friday, May 23rd, 2014

John Legend- All Of Me

Jhene Aiko- The Worst

Trey Songz- Na Na

Chris Brown- Loyal

Usher- Good Kisser

Solving Your Ratings Problem, It Can Be Done

Thursday, May 22nd, 2014

How do we define bad ratings today? Bad ratings can be the gap between where you are today and where you want to be. Hopefully every station wants to be successful. Bad ratings really can create an opportunity for improvement, if it is desired. Inside of most stations problems or issues of many kinds and sizes create great opportunities for future success. Many times management or employees don’t even see issues or problems until something happens. When you do have a ratings or station in house issues, it should be corrected as soon as possible. Whatever the problem might be, it is costing you in many ways and especially in the ratings game, and ratings equal money. Every station mission should be to improve. Featured Post: Harry Lyles, Lyles Media Group

Mark Kassof & Co.: The Six Kinds of Radio Consumers

Wednesday, May 21st, 2014

We in radio tend to look at radio listeners by demographics and formats…18-24 women, 35-44 men, Country P1’s, CHR P1’s, etc.

Totally valid. But I wanted to take a broader look at radio listeners…analyzing consumers based on their attitudes toward radio! – what they want from it, what they get from it, how they feel about it, and even how they see themselves.

So earlier this year, we conducted an online survey of 1,009 18-64’s in the U.S. We looked at all of those issues and more – including how much time they spend listening to radio and other sources of audio entertainment and information – including pureplay streaming like Pandora, as well as YouTube, MP3’s, CDs, etc.

This analysis is a “deeper dive” into the data, based on a statistical technique called Cluster Analysis – a tool that divides consumers into groups that share similar “mindsets”…in this case, with respect to radio.

And we learned that there are six different kinds of radio consumers – each with unique attitudes and preferences:


Here’s the scoop on each group…

Radio Junkies: The biggest group, they love radio more than the others.

More than any other group, they agree with the statement: “If you couldn’t listen to radio, you’d feel something important was missing from your life.” Their self-reported time spent listening to FM is higher than any other segment, and their listening to AM is above average. More than any other group, they agree that they “pay a lot of attention” when they listen.

Looking beyond programming elements to their “radio psychology,” we find they score higher than average on all 16 benefits of listening to radio we tested and highest on 12 of them! But like most listeners, their biggest motivations relate to mood – get in a better one, get an energy boost, or relax and unwind.

While they listen for music more than anything else, they’re the group most into personalities, and they want more talk than most do. More than any other group, they like personalities that “seem like personal friends.” They’re most interested in contests too.

P1’s of every format are represented among the “Radio Junkies,” as in most of the groups. But the “Junkies” include a higher-than-average percentage of CHR and Urban P1’s.

Music Enthusiasts: Music is really it for this group. More than most, they agree with the statement: “You listen to radio to hear music and nothing else.” Their interest in every other programming element – news, weather, personalities, contests, and so on – is lower than average.

And, more than any other segment, they agree with the statements: “You keep switching stations until you find a song you like,” and “When announcers start talking, that’s when you switch stations.”

The “Enthusiasts’” interest in music drives their song seeking…more than any other segment, they think they “know more about music than most people.”

Escapism is the biggest benefit they seek by their music-focused listening. More than any other group, they listen to take their minds off problems and to relax. But – at the other extreme – they’re also #1 for listening to “work better and faster” and above average for listening to get “excited.”

Since music is what they listen for, it makes sense that their time listening to FM would be eroded by other sources of music. They do listen to radio less than average, but just a bit less, and 74% agree that radio is a very important part of their lives.

Still, they listen to iPods/MP3’s about as much as FM radio. Pandora and other pureplay internet radio ranks third.

CHR and Rock P1’s have higher-than-average representation in this group.

Music Onlys: They’re so named because they agree with: “You listen to radio to hear music and nothing else” even more than the Music Enthusiasts” (or any of the other segments) do.

They’re the more passive, less-engaged “cousins” of the Enthusiasts. Most disagree that radio is a very important part of their lives.

Their personal and emotional connections to radio are much lower. They don’t think of themselves as more knowledgeable about music. As far as the benefits of listening, relaxing and mood enhancement are #1 for them, but lower than average. Other motivations we tested – like companionship, energy, excitement, laughter, etc. – aren’t very or even somewhat important to them.

Not surprisingly, their time spent listening to FM is lower than average, and they don’t listen to AM radio at all. But they also spend less time than average with Pandora, YouTube, iPods, Sirius/XM, etc.

Rock and A/C P1’s have higher-than-average representation in this group.

Average Joes: They match the 18-64’s in many respects….i.e., they’re average (for the most part).

Like most listeners, mood enhancement is what they get most from radio. They’re also into “fun” motivations – listening for laughs, for excitement, and adding to the fun with others. But they’re not exceptional in these respects…they’re average!

They do want a bit more music than average, and a bit less news. They’re less into “thinking” motivations (ones you’ll hear about in the next group) than 18-64’s as a whole. But they don’t listen for music only, or switch away when personalities start talking. They don’t score non-music programming elements low…they’re average!

The “Average Joes” are humble. They don’t think they know more about music than other people, and their self-image about news knowledge is below average as well. And they don’t claim to be first to try a new station when it comes on the air.

Finally, their time spent listening to FM is average. But their listening to other music sources is lower than average, except for YouTube…which is (you guessed it!) average.

Rock and A/C P1’s have higher-than-average representation in this group as well.

Info-Maniacs: They’re way different from all the other kinds of radio listeners. They’re less into “feel good” motivations for listening to radio. They don’t listen to take their minds off problems…they want realities.

Their top motivations for listening: “To hear things that get you thinking,” “To get practical information to that makes your life better” and “To learn things that make you more informed than other people.”

It’s working for them. More than any other segment, they agree with the statement: “You know more about what’s going on in the news than most people.”

They want more news than any other group. The programming element they’re most interested in isn’t music…it’s national news. Local news about ties it, but that’s unlike all the other groups (that are more concerned with local than national). They’re also the #1 group for talk shows, sports news, and play-by-play sports coverage.

Not surprisingly, they spend more time than any other group listening to AM radio, while their FM listening is about average. As far as internet radio, YouTube, iPods, satellite radio…all are below average.

No surprise, News/Talk and Sports P1’s have much higher-than-average representation in this group.

Disconnecteds: They hardly listen, spending more time with their iPods than with any kind of radio. They’re more interested in music than anything else, but not very interested in that either. Radio is definitely not a big part of their lives, and their emotional connections to it are minimal.

The good news is: They’re only 4% of all 18-64’s! Forget ‘em.

So, aside from interesting reading (I hope), what does this all mean for terrestrial radio going forward?

Looking at the groups, I think the “Radio Junkies” and “Info-Maniacs” are the most locked in to terrestrial radio…the “Junkies” because they love everything about it, not just music; the “Maniacs” because what they seek from radio is best delivered by local radio.

The most “at risk” groups are the ones most concerned about music. This is more true of the “Music Onlys” – 16% of 18-64’s – because they don’t have strong emotional connections to radio.

The “Music Enthusiasts” are a challenge, but give radio the opportunity to fight back.  They see themselves as knowledgeable about music, and radio can serve that psychology by being a strong source of music information and discovery. As long as radio taps into that self-image, as well as serving their needs for mood-enhancement, companionship, excitement and energy, it can remain a major player in their lives.

Bottom Line: Radio (as we’ve known it) faces serious challenges (and challengers). We see the potential for erosion, particularly in the two most music-focused groups that represent a third of 18-64′s. But as long as it focuses on what it can do better than its challengers – not just becoming a “me too” music source – it’s certainly not going away!

Conrad Miller Declares “I’m Living” With New Single

Wednesday, May 21st, 2014

Gospel Artist Conrad Miller has been gaining popularity with the success of his most recent project, Keep Pressing.  Two singles, the up-tempo “I Need You” and the spirited “Lift Your Voices”, have been inspiring Gospel music lovers young and old.  Now the recording artist and songwriter is releasing his third single from his sophomore project called “I’m Living”.  The new single has been serviced to Gospel radio.

Penned by Philadelphia-based songwriter Jacki Cordery, the track reminds the listener that we’re “living to live again”.  Produced by GRAMMY, Stellar and Dove Award Winner Steven Ford, the song is a mid-tempo inspirational head-bobber about sowing here on earth to reap greater rewards in Heaven.  With a catchy hook, the song is a favorite when Miller performs the cut live.

According to Miller, “when Steven Ford and I first heard an early demo track of the song, I got goose bumps! That’s when we knew it belonged on this project. That was the Holy Spirit at work.  Now, through this song, we get to remind everyone what we’re living for!”

Recently, Miller has been seen on the Trinity Broadcast Network, on the Herman & Sharron Show on the Christian Television Network and on TCT.  The Pressing Towards Your Vision Nominee for Traditional Male Artist, Conrad has also recently been featured in Christian Voice Magazine and Promoting Purpose Magazine.  Later this year, he will be stepping back into the studio to begin work on his third release. For more information on Conrad Miller, log on to www.ConradMillerMusic.com. Connect with Conrad on Facebook and Twitter (@ConradMillcon).

The CMO’s Guide to Programmatic Buying

Tuesday, May 20th, 2014

To move brand dollars, programmatic technologies have to grow up and advance to other forms of media, like TV and radio. But programmatic buying isn’t as complicated as the jargon makes it sound. Here’s an interesting breakdown in Adage.com.

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