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Nielsen: What People Are Watching

Tuesday, January 21st, 2014



Rank Program Date Network Unique Audience (000) Impressions (000) Unique Authors (000) Tweets (000)
1 20th Annual Screen Actors Guild Awards 1/18/14 TNT 5,477.8 67,185.9 110.8 243.5
2 Pretty Little Liars 1/14/14 ABC Family 4,780.9 25,615.5 199.8 488.8
3 The 19th Annual Critics’ Choice Movie Awards 1/16/14 The CW 4,775.8 23,192.9 77.9 115.1
4 American Idol 1/15/14 FOX 4,722.1 18,148.5 149.1 275.7
5 The Bachelor 1/13/14 ABC 3,967.1 26,556.4 96.9 172.9
6 Teen Wolf 1/13/14 MTV 3,367.4 14,616.1 150.6 395.7
7 American Idol 1/16/14 FOX 3,183.3 9,026.5 87.6 152.2
8 WWE Monday Night RAW 1/13/14 USA 2,542.6 13,061.5 58.9 192.2
9 Saturday Night Live 1/18/14 NBC 2,538.2 10,419.5 77.3 139.6
10 American Horror Story: Coven 1/15/14 FX 2,343.4 8,838.3 67.5 147.7

Congratulations! It’s a New Year, A New Month, And New Day

Thursday, January 2nd, 2014



Congratulations and welcome to the New Year! For some, getting back to our careers in the first week in January can turn into slow motion, but it doesn’t have too. It does not have to be a difficult and unnerving challenge.

Most important is that we have started a New Year. You must NOT allow it to be a continuation of 2013. If you are one of the few people who are fine with the way your life is going, then keep going, but the majority thinking ahead want “things” to be better in 2014. We want things at home, work, and in our personal lives to improve.

Good things rarely just “happen” to people. Good things usually come as result of making good decisions and setting the right priorities. The New Year is a good time to take inventory of your life and build a plan to take you through the coming months. There is nothing wrong with setting new and higher goals. It is admirable to make plans to improve your life all around.

Many of us in broadcasting can easily fall into the same old daily routines and ruts. It is easy to just continue doing what we did last year because it is comfortable, and certain things just seem to repeat themselves every day, every week and every year so why not just “Go with the Flow.”

It’s a good idea to make an effort, both mentally and physically to change something in your life starting now. Take time to clean up your desk or your home and throw something away that is there taking up unnecessary space. Motivational speakers and mental health experts will tell you that you need to make some sort of outward change to kick start your new life.

Avoid dragging old thoughts from 2013 around with you unless they can make 2014 a better year. We all have a tendency to hang on to past failures and mistakes. It’s a New Day.”

It is imperative while your competition is sleeping at their desk or playing a video game for you to move your game forward in life and business. This is a great week to do just that.

In most cases, it is normal to admit that you CAN NOT DO THIS YOURSELF. Here are a few starter realities that have come up over the years.

1. Avoid Contact With Losers And Other Negative People. Hanging out with people who are “The Cup Is Half Empty” type people and people who have even worse personal habits than you will not help you succeed.

In radio, we talk to dozens of people every week and most of them spend the majority of their time whining. If you don’t like the new reality of radio and can’t survive and grow in the current environment, then get out. Stop being miserable. Either make it better for yourself or find a new career.

2. Find Opportunity In Change. We have all heard the phrase, “One Door Closes and Another Door Opens.” The reason these are “Old well known and well used phrases” is because they hold a strong element of truth. While many of us may not like parts of the new direction of radio, or the music industry today, we have accepted the reality that it is what it is and we are looking for new and exciting opportunities in the world of broadcasting that will utilize our strengths and talents. Look around there are more opportunities right now than there have been for years.

While we sometimes have a tendency to shy away from new concepts that make us break out of our comfort zone, it is a fact that the new leaders of tomorrow embrace this change and welcome it. It will mean personal change but the opportunities are out there, try it!

3. We Are All In This Alone. If you are waiting for someone else to take you by the hand to the Promised Land, you’ve got another thing coming. The one reality that you must accept is that there are no free rides. We all have to think about ourselves as a business and we are all Presidents of our own decisions and future. Regardless of what aspect of the business you are in, you can’t rely on someone else pointing you in the direction for success. You have to take charge and make it happen.

4. Create Your Own Road Map for Success. Most people are asleep at their desk this week so this is a good chance to spend some time on your plans. You wouldn’t leave on a long trip to another city without a without a written plan. I know, this can be a major pain in the butt but a written plan can be simple and straightforward, or complex and detailed. Regardless, if you start on your New Year Realities without a written plan they will go the way of the millions of New Year Resolutions that have quietly slipped away in past.

5. Finally, “Make The Move, Why Not Right Now?” Make this your new mantra for 2014 and you will be amazed at what you achieve. Most people like to talk about what they are going to do, but real leaders stop talking and start acting. Live by “Why Not Right Now” and you will see yourself taking action while others are talking smack and doing nothing.

C’mon, welcome to the New Year. The successes and failures of 2014 will depend in part on what we all do this week and this month. We have choices, we can set back and see what happens or we can step up and make things happen. There are in fact, winners and losers, leaders and followers, champions and those who forfeit the game. This is the time for you to have a private talk with yourself and ask what you want to be and where you want to go.

No matter what you decide, it will happen. If you choose to put in the hard work it takes to be a winner, you will be a winner. If you suck it up and make the changes that are placed before you and change the way you play the game, you will be better off at this time next year. If you choose to take the simpler “wait and see” path, you will be successful at that as well. Next year at this time you will be sitting by yourself wondering what happened to all of us who “got lucky” and moved on.  The tough pill is next year, as you face 2015, you will have to ask yourself what you accomplished in 2014 and it will be “what it is.”

We all need to attack 2014 with a new vengeance. We are going to find new and better ways to succeed in the radio and broadcasting industry. We are going to use our experience and creativity to kick it up a notch and kick ass. Sure we will fail on some ideas and succeed on others and that’s a good thing.

The leaders of the highly successful Japanese Auto Manufacturers shocked the world when they announced that their success depends on the number of failures that they experience each year. Each failure teaches them what not to do and eliminates another option. In order to succeed they expect at least 20 failures in the process. Don’t be afraid to fail, be afraid to not take a chance in 2014.

Happy New Year!  You’re in control and you have the power to make it a great year!


Urban Insite: Thankful

Wednesday, November 27th, 2013



At Urban Insite Thanksgiving is one of our favorite times of the year! It’s that time when we all spend time with family and friends to give thanks and to remind all of us to be thankful for each other.

At Urban Insite we are thankful that we have had the opportunity to serve you online since ’97. We are thankful for all of you who have help out by emailing a picture or news story of interest. From day number one, Urban Insite was created to be about you not us. So let us take a moment to say: On behalf of the Urban Insite.com family and friends: Happy Thanksgiving!


Power R&B

Friday, November 22nd, 2013



John Legend- All Of Me

Sevyn Streeter- It Won’t Stop

Alicia Keys- Fire We Make

Eric Benet- Runnin’

August Alsina- I Luv This S**t


Power Hip Hop

Friday, November 22nd, 2013



Drake- Holding On, We’re Going Home

YG- My Hitta

Drake- All Me

Mike Will- 23

J. Cole- She Knows


Mark Kassof: Pandora Is For Real

Friday, November 22nd, 2013



So far this week, we’ve seen that Millennials’ attitude toward FM radio is quite positive. Their attitude toward AM — not nearly as positive — at least isn’t negative. All in all, our research on Millennials reveals that their attitude toward traditional radio is much better than “doomsayers” think it is.

But radio is no longer the “center of the audio universe”…it faces numerous challengers. In last week’s online research among Millennials, we studied four of them — iHeartRadio,  iTunes Radio, Pandora and Sirius/XM…

At the top: Pandora…39% of Millennials “love it,” edging FM’s 37%. Pandora does have a higher percentage that don’t know (10% versus FM’s 1%) but then, FM has a many-decades  ”head start”! Given its lower awareness, the fact that four in ten Millenials love Pandora is very impressive:

How do you feel about Pandora?            .

LOVE IT

39%

LIKE IT

26%

DISLIKE IT

5%

HATE IT

1%

Neither like nor dislike it

19%

Don’t know

10%

Next up: Sirius/XM. Even though it, too, has a head start over Pandora, it has a higher don’t know percentage…understandable, since it requires a paid subscription (or a new car):

How do you feel about Sirius/XM?         .

LOVE IT

26%

LIKE IT

22%

DISLIKE IT

5%

HATE IT

1%

Neither like nor dislike it

27%

Don’t know

19%

iHeartRadio and iTunes Radio score almost identically.  That iTunes Radio performs as well as iHeart — which has been around longer — seems impressive.  But it just may be that some respondents aren’t distinguishing betwen iTunes Radio (which is new) and iTunes (which isn’t):

How do you feel about iHeartRadio?     .

LOVE IT

19%

LIKE IT

22%

DISLIKE IT

4%

HATE IT

2%

Neither like nor dislike it

32%

Don’t know

21%

How do you feel about iTunes Radio?   .

LOVE IT

18%

LIKE IT

24%

DISLIKE IT

6%

HATE IT

3%

Neither like nor dislike it

31%

Don’t know

18%

Given that these challengers have different levels of awareness, how do we compare their scores, with each other and with FM and AM? We do it with mean (average) scores. Here are the means of each kind of “radio” we tested among those who “know” (that is, excluding the “don’t know” responses). Those who are neutral are included in the mean at the midpoint — in this case, 3…between “love” (5) and “hate”(1):

HATE  1———3———5 LOVE .

How do you feel about…         .

FM Radio

4.1

Pandora

4.1

Sirius/XM

3.8

iHeartRadio

3.7

iTunes Radio

3.6

AM Radio

3.1

What this tells us is:  Millennials feel just as positively, on average, about Pandora as FM. Whether you see this as good news or bad news depends on your perspective… If you (like me) are a “radio veteran” who can’t possibly see how Pandora could compare to “real” radio, it hopefully makes you (and me) sit up and realize that Pandora is a serious challenger.

On the other hand, if you’re a Millennial yourself, you just might think: “Yeah, what did you expect???


AM…and Millennials?

Friday, November 22nd, 2013



Of course, Millennials aren’t a target for the vast majority of AM stations! (Radio Disney is a rare exception.) Still, in our study of under-35′s, we  wanted to know what they feel and think about AM…

Based on 303 online interviews conducted last week with 13-34 respondents, AM has more likes than dislikes. But, not surprisingly, Millennials’ affection for AM doesn’t come close to that of FM, and their #1 response is indifference — nearly a third neither like nor dislike AM:

How do you feel about AM radio?     .

LOVE IT

8%

LIKE IT

27%

DISLIKE IT

17%

HATE IT

9%

Neither like nor dislike it

30%

Don’t know

8%

Positive feelings for AM have a male skew (the opposite of FM’s skew)…42% of males either like (31%) or love (11%) AM, while only 29% of females do. Broken out by age groups, the youngest and oldest Millennials share pretty much the identical view of AM.

We asked those who dislike or hate AM: Why?  We did that for FM too, but there weren’t enough “dissing” FM to do an analysis. For AM, there definitely were, and here’s how their comments broke out:

Why do you dislike/hate AM?

TOO MANY/ALL TALK(SHOWS)

32%

BORING

26%

STATIC/FUZZY

19%

HAS NOTHING I’M INTERESTED IN   .

17%

I LIKE MUSIC/AM HAS NONE

10%

DISLIKE ITS MUSIC

7%

ONLY FOR SPORTS

6%

OLD

4%

ALL NEWS/DISLIKE

3%

Other

8%

Don’t know

3%

Millennials’ reasons for disliking (or even hating) AM radio reflect what they think about it. When we asked respondents: What is the very first thing that pops into your mind when you think of AM radio?, their #1 response was  ”talk shows” (16%), followed by “boring” (10%), “old/outdated”  (8%), “sports” (7%) and news (7%).

Next, we gave respondents a list of 38 words or phrases and asked them to check all the ones they think describe AM radio. At the top, we again see AM’s downsides among Millennials:  it’s “for older people” (48%), “boring” (41%), “out-of-date” (28%) and “talky” (27%). They do acknowledge some positives, with “informative” (23%) and “local” (19%) the biggest:

FOR OLDER PEOPLE

48%

BORING

41%

OUT-OF-DATE

28%

TALKY

27%

INFORMATIVE

23%

LOCAL

19%

ANNOYING

18%

CARES ABOUT YOUR COMMUNITY   .

17%

COOL

14%

TIRED

13%

SERIOUS

12%

INTERESTING

12%

ENTERTAINING

12%

DOWN-TO-EARTH

11%

INTELLIGENT

11%

DUMB

11%

CONTROVERSIAL

10%

FRIENDLY

10%

GETTING WORSE

10%

GETTING BETTER

9%

CARES ABOUT YOU

9%

FUN

9%

CHEERFUL

8%

ENERGETIC

8%

EXCITING

8%

CRUDE

7%

FOR YOUR AGE GROUP

7%

RELAXING

7%

FOR YOUNGER PEOPLE

6%

OVER-COMMERCIALIZED

6%

FUNNY

5%

REPETITIVE

5%

SILLY

5%

SOPHISTICATED

5%

TRENDY

5%

LOUD

3%

SPONTANEOUS

3%

OFFENSIVE

2%

Bottom line: The prognosis for AM radio among Millennials is, unsurprisingly, not encouraging. Still, I don’t find these results entirely negative for AM stations…

For one thing, only around a fourth of Millennials dislike AM. In addition, the biggest reasons for their dislike isn’t about the technical sound of AM…that’s only the #3 reason. The two bigger reasons relate to the programming available on AM…more than anything else, talk shows they’re not interested in.

This does not suggest that Talk AM’s should drop the format!!! But it does suggest other AMs might have an opportunity to deliver unique programming listeners can’t get anywhere else, even programming targeted to Millennials.


Need Extra Cash: Best Retailers To Work For

Friday, November 22nd, 2013



If you’re looking to pick up some extra cash this holiday season, Forbes has a list of the best retailers to work for based on a survey from glassdoor.com.

  1. Costco
  2. Nordstrom Rack
  3. J.Crew
  4. Sephora
  5. Ikea

Mark Kassof: Millennials, TheyHeartFM

Wednesday, November 20th, 2013



Millennials: TheyHeartFM

A few weeks ago, an industry pundit wrote “Millennials…they hate radio.” Really??? Let’s find out how Millennials feel.

Based on 303 online interviews conducted last week with 13-34 respondents, Millennials don’t hate FM radio. ..not nearly! The vast majority either love it or like it, while a scant 1% hate FM:

How do you feel about FM radio?     .

LOVE IT

37%

LIKE IT

45%

DISLIKE IT

4%

HATE IT

1%

Neither like nor dislike it

12%

Don’t know

1%

Teens are the least enthusiastic about FM…21%  ”neither like nor dislike it,” while only 10% of 18-34′s do. Even so, they aren’t any more negative than older Millennials…only 3% of teens dislike FM, only 1% hate it. Females are more positive than males – 45% of them love FM, while 29% of males do .

So that’s how Millennials feel about FM radio.  But what do they think about it?

We looked at FM’s image two ways.  First we asked respondents: What is the very first thing that pops into your mind when you think of FM radio? The #1 response was a specific FM station (19%), #2 was “music.” Nothing very enlightening, except perhaps that only 3% volunteer that FM is “old” or “out-of-date.” The perception of FM as “old tech” isn’t top-of-mind with many Millennials.

Next, we gave respondents a list of 38 words or phrases and asked them to check all the ones they think describe FM radio.  I find the results impressively positive.  At the top of the list, a majority find FM “entertaining,”  But the next-highest are more encouraging….42% of Millennials(!)  consider FM “cool,” 35% recognize its “local-ness.”

Moving down the list,  28% consider FM “for your age group”…well ahead of “for younger people” (19%) or “for older people” (18%). More think FM is “getting better” (22%) than think it’s “getting worse” (12%).  And FM’s biggest overt negative is  ”over-commercialized,” which isn’t surprising.  Meanwhile check out all the negatives at the bottom of the list.  What stands out for me is that only 7% check off “out-of-date” as something that describes FM.

This describes FM radio…

ENTERTAINING

53%

COOL

42%

LOCAL

35%

CHEERFUL

35%

ENERGETIC

34%

FUN

33%

FOR YOUR AGE GROUP

28%

FRIENDLY

27%

INTERESTING

26%

CARES ABOUT YOUR COMMUNITY     .

25%

EXCITING

24%

OVER-COMMERCIALIZED

23%

FUNNY

22%

GETTING BETTER

22%

REPETITIVE

21%

TRENDY

21%

DOWN-TO-EARTH

19%

FOR YOUNGER PEOPLE

19%

INFORMATIVE

18%

FOR OLDER PEOPLE

18%

CARES ABOUT YOU

16%

RELAXING

16%

TALKY

15%

SILLY

14%

CONTROVERSIAL

14%

ANNOYING

12%

GETTING WORSE

12%

LOUD

9%

SPONTANEOUS

9%

BORING

8%

OUT-OF-DATE

7%

INTELLIGENT

6%

DUMB

6%

SOPHISTICATED

6%

TIRED

5%

SERIOUS

5%

CRUDE

4%

OFFENSIVE

3%

Bottom line: This research reveals that Millennials, as a group, have anything but a negative attitude toward FM! This isn’t to suggest for a second that FM radio doesn’t have challenges going forward…we’ll get to that later this week.  But the idea that radio  is “toast” among younger people is dead wrong.

Now, AM radio?  A different story, as you would expect.  We’ll get to that tomorrow.


Nielsen: What’s Hot On TV

Wednesday, November 20th, 2013



Prime-time TV numbers rated by Nielsen for Nov. 11-17.

1. NFL Football: Kansas City at Denver, NBC, 26.95 million.

2. “Sunday Night NFL Pre-Kick,” NBC, 19.92 million.

3. “NCIS,” 19.37 million.

4. “The Big Bang Theory,” CBS, 18.3 million.

5. “The OT,” Fox, 14.99 million.

6. “NCIS: Los Angeles,” CBS, 14.89 million.

7. “Football Night in America,” NBC, 14.02 million.

8. “Person of Interest,” CBS, 12.6 million.

9. “Dancing With the Stars,” ABC, 12.57 million.

10. “The Walking Dead,” AMC, 12 million.

11. “The Voice” (Monday), NBC, 11.99 million.

12. “60 Minutes,” CBS, 11.86 million.

13. “Blue Bloods,” CBS, 11.79 million.

14. “The Voice” (Tuesday), NBC, 11.64 million.

15. “Criminal Minds,” CBS, 11.63 million.

16. “The Millers,” CBS, 11.08 million.

17. NFL Football: Miami at Tampa Bay, ESPN, 10.96 million.

18. “Modern Family,” ABC, 10.75 million.

19. “The Blacklist,” NBC, 10.69 million.

20. “CSI: Crime Scene Investigation,” CBS, 10.47 million.


KID INK My Own Lane LP Coming January 7th

Monday, November 11th, 2013



Tha Alumni Music Group/88 Classic/RCA Records Cali spitter KID INK will exclusively premiere the video for his new single “Show Me” featuring Chris Brown this Sunday, November 10th on MTV2MTV JamsmtvU and MTV.com. The video will also be featured as MTV Jams’ “Jam of the Week.” Following the broadcast world premiere, “Show Me” will go live on VEVO and all other platforms on Monday, November 11th.

Shot in Los Angeles and directed by C-Breezy himself, “Show Me” officially gets the ultimate house party treatment that brings to life the free-spirited vibe of the song featuring plenty of eye-candy, fresh performance shots and pro skaters Terry KennedyNyjah Houston and Stevie Williams. The video was produced by Brown’s longtime collaborators Riveting Entertainment.

The single, produced by DJ Mustard (Tyga, 2 Chainz, Young Jeezy), is rapidly climbing the radio charts and is currently the #4 Greatest Gainer at BDS, #5 Greatest Gainer at Media Base and nearing Top 20 at Rhythm. Billboard Magazine raves about “Show Me” calling Chris’ hook “intoxicating,” while DJ Booth says “Ink’s flow seems to skate atop the beat.” Prefix Magazine declares “Show Me” “is a real club banger. All of the right beats and hooks come into place to make this a real fun late night dance track.”

Following the release of his critically acclaimed Almost Home EP in May and fresh off Kendrick Lamar’s good kid, m.A.A.d city world tour, Kid Ink is gearing up for his 14-date Roll Up European Tour which kicks off November 27th at the Scala in London, UK. Ink’s major label debut, My Own Lane, is scheduled for release on January 7th, 2014.


Top R&B Songs 11.4.13

Monday, November 4th, 2013



Chris Brown- Love More

John Legend- All Of Me

August Alsina- I Luv This S**t

Sevyn Streeter- It Won’t Stop

R. Kelly- My Story


Top Hip Hop Songs 11.4.13

Monday, November 4th, 2013



YG- My N***a

Drake- Holding On, We’re Going Home

Mike Will- 23

Drake- All Of Me

Jay-Z- Holy Grail


Kassof Research: Listeners Look in the Mirror

Wednesday, October 30th, 2013



Listeners Look in the Mirror

Time to wrap up this year’s ListenerThink P1 research. So far, we’ve looked at what listeners think of radio and what personal needs radio satisfies for them. Now, let’s look at what they think of THEMSELVES…

By understanding how their P1 listeners see themselves, stations can build a stronger bond with them by reflecting that image and attitude right back at them…in advertising, promotions and programming.

Let’s review: This research is based on 989 online interviews conducted last month with 18-64 U.S. radio listeners. In this section of our survey, we listed 54 different words or phrases used to describe people, and we asked respondents to check all of those descriptors that apply to themselves.

We learned (no surprise) that most listeners have a pretty positive view of themselves! Most think of themselves as friendly, down-to-earth and smart/intelligent; fewest consider themselves materialistic, fearful and “party animals.” Here’s the whole list:

FRIENDLY

63%

HOMEBODY

35%

LIBERAL

19%

DOWN-TO-EARTH

57%

CHEERFUL

33%

BOLD

18%

SMART

57%

OUTGOING

33%

IDEALISTIC

17%

INTELLIGENT

54%

CONSERVATIVE

32%

NEWS JUNKIE

17%

FAMILY-ORIENTED

48%

SERIOUS

31%

SPONTANEOUS

17%

MUSIC FAN

46%

ADVENTUROUS

29%

RISK TAKING

15%

OPTIMISTIC

45%

SPORTS FAN

29%

UNCONVENTIONAL

14%

CAREFUL

44%

TASTEFUL

29%

FLIRTATIOUS

13%

LOYAL

44%

WITTY

29%

SEXY

13%

CALM

43%

RADIO JUNKIE

28%

SOPHISTICATED

13%

FUNNY

43%

SARCASTIC

28%

REBELLIOUS

11%

WARM

42%

SELF-CONSCIOUS

28%

IMPULSIVE

10%

CONFIDENT

39%

SPIRITUAL

25%

HIP

8%

INFORMED

39%

A LEADER

24%

TRENDY

8%

MOVIE FAN

38%

SILLY

23%

PARTY ANIMAL

7%

SOCIABLE

38%

ENERGETIC

22%

FEARFUL

5%

TRUSTING

38%

RELIGIOUS

20%

MATERIALISTIC

4%

SENSITIVE

37%

TOUGH

20%

But wait…there’s more! The most interesting (and, we think, actionable) aspect is when we compare the P1′s of different formats. Almost all share the same top responses — friendly, smart, down-to-earth. But the ones where they’re highest of the formats or lowest is most telling.  Some are predictable, others surprising…

(Note that the numbers below represent the percentage of each format’s P1 listeners that think each word or phrase describes them. More than one format can be “highest” or “lowest” for a particular word/phrase if they are tied.)

A/C P1’s

#1 self-image:

Friendly (74%)

Highest  P1’s  for:

Friendly(74%), Warm(54%), Outgoing(39%), Liberal(23%)

Lowest P1’s for:

Calm(35%)

Comment:

Perhaps they need calming, and A/C serves that need.

Alternative P1’s

#1 self-image:

Smart(73%)

Highest  P1’s  for:

Smart(73%), Intelligent(68%), Informed(67%), Witty(51%), Sarcastic(50%), Movie Fan(47%), Unconventional(24%),  Liberal(23%)

Lowest P1’s for:

Party Animal(0%), Tough(11%), Conservative(21%), Optimistic(31%)

Comment:

See themselves as a cut above the common. Play to that self-image (without being too obvious).

CHR P1’s

#1 self-image:

Friendly(68%)

Highest  P1’s  for:

Sociable(46%), Outgoing(39%), Self-Conscious(38%),

Lowest P1’s for:

Unconventional(10%), Idealistic(11%), Intelligent(46%)

Comment:

Most concerned with acceptance, belonging. The one format where saying “We’re #1” makes sense.

Christian P1’s

#1 self-image:

Spiritual(70%)

Highest  P1’s  for:

Spiritual(70%), Family-Oriented(60%), Religious(60%), Optimistic(59%), Loyal(57%), Careful(55%), Sensitive(53%), Tasteful(41%), Idealistic(27%), Fearful(12%)

Lowest P1’s for:

Party Animal(0%), Materialistic(0%),  Flirtatious(1%), Risk-Taking(4%), Radio Junkie(6%), Rebellious(6%), News Junkie(7%), Spontaneous(10%), Unconventional(10%), Witty(11%), Adventurous(13%), Silly(16%), Sports Fan(16%), Serious(17%), Sarcastic(24%), Funny(29%)

Comment:

On a straight and narrow path to “a better place.”

Classic Rock P1’s

#1 self-image:

Friendly(69%)

Highest  P1’s  for:

Serious(42%), Party Animal(10%)

Lowest P1’s for:

Trendy(2%), Impulsive(2%), Hip(3%), Bold(8%), Movie Fan(22%)

Comment:

Has time passed them by??? Not a problem.

Country P1’s

#1 self-image:

Friendly(69%)

Highest  P1’s  for:

Family-Oriented(60%), Trusting(54%), Homebody(45%), Cheerful(43%)

Lowest P1’s for:

Hip(3%), Liberal(11%)

Comment:

Family values coming through loud and clear.

News/Talk  P1’s

#1 self-image:

Smart(56%)

Highest  P1’s  for:

Conservative(50%), News Junkie(37%)

Lowest P1’s for:

Sophisticated(7%), Silly(16%), Tasteful(17%), Cheerful(23%),  Music Fan (29%), Family-Oriented(33%), Friendly(39%), Down-to-Earth(45%)

Comment:

Definitely different!  Flatter their intelligence.

Oldies/Cl Hits P1’s

#1 self-image:

Down-to-Earth(68%)

Highest  P1’s  for:

Down-to-Earth(68%), Homebody(45%)

Lowest P1’s for:

Silly(16%)

Comment:

Best contests prizes? Practical things they can use at home.

Rock P1’s

#1 self-image:

Smart(70%)

Highest  P1’s  for:

Music Fan(62%), Loyal(57%), Impulsive(15%)

Lowest P1’s for:

Fearful(0%), Sexy(5%), Religious(9%)

Comment:

No fear! Tap into that self-image with interesting (but safe) contest challenges.

Sports P1’s

#1 self-image:

Calm(64%)!

Highest  P1’s  for:

Sports Fan(61%), Radio Junkie(28%)

Lowest P1’s for:

Energetic(8%), A Leader(9), Self-Conscious(10%), Spontaneous(14%), Sensitive(16%), Spiritual(17%), Tasteful(17%), Outgoing(19%), Trusting(20%), Homebody(21%), Warm(21%), Loyal(29%),  Sociable(29%),  Confident(30%), Family-Oriented(33%)

Comment:

Calm??? Really??? Maybe in the “man cave.”

Urban P1’s

#1 self-images:

Down-to-Earth(67%), Friendly(67%)

Highest  P1’s  for:

Funny(65%), Confident(58%), Adventurous(45%), A Leader (42%), Sexy(37%), Silly(35%), Hip(33%), Tough(32%), Bold(29%), Energetic(29%), Risk-Taking(25%), Trendy(25%), Spontaneous(23%), Flirtatious(22%), Rebellious(13%), Materialistic(11%), Party Animal(10%)

Lowest P1’s for:

Informed(32%), Careful(37%), Smart(51%)

Comment:

Vibrant and strong…many positive self-images…reflect back to them!


How Americans Get TV News at Home

Thursday, October 24th, 2013



A new Pew Research Center study on TV news consumption habits at home finds that while broadcast news is watched by bigger audiences, viewers tend to be more engaged with the 24/7 world of cable news. Read more insite to find out how many Americans watch television news on the various platforms.


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