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The Obama Rating Today

Wednesday, July 23rd, 2014

Radio could stop the music and ask local and national political questions just as research companies do, but the music seems to be more important. At the same time people do enjoy interesting conversation. A new Pew Research Center survey finds that President Barack Obama’s overall approval rating has held steady at 44%, even as he receives low marks for his handling of the surge of undocumented child immigrants at the U.S. border.

You Research The Bricks, How’s The Mortar?

Monday, July 21st, 2014

As the years have rolled by music research has become the ante just to stay in the game.  While we’re partial to our music testing solutions at NuVoodoo, OMR (Online Music Research – an online replacement for callout), OMT (Online Music Test – an online replacement for auditorium tests) and our new OMT Mini (for when you only need to test up to 300 titles), there are many companies selling music research.

But, what about the content between the songs?  If you think of a station’s music selection as the bricks used to build your station’s wall, then the stuff between the songs is the mortar.  The mortar holds the music together, adds entertainment value, helps to communicate the station’s brand and differentiates the station from competitors – both terrestrial and online.  At the risk of over-extending the metaphor, a wall built with great bricks and substandard mortar is a weak wall.

At NuVoodoo, we have years of experience researching between-the-songs content, both within our perceptual studies and as stand-alone studies for clients.  Initial reactions to these data are often reminiscent of reactions to early music tests – this can’t be right, that’s a great piece of production.

Our internet-connected world has raised the stakes on entertainment expectations.  A piece of production that might have been incredible theater-of-the-mind 20 years ago is now met with a shrug.  A bit that would have had people driving off the road in laughter years ago is now cute.  Local radio used to be in competition for mind share with other radio stations, local TV stations and the major networks.  Today even basic cable has gotten into the game with high production values and great writing – not to mention the constant barrage of entertaining, compelling bits of content consumers swim through in Social Media.

In addition to wanting fewer commercials, consumers also complain about the commercials themselves.  At WBEB in Philadelphia, Jerry Lee has been researching commercials for years, trying to aid clients in getting greater engagement from his station’s listeners.  It’s a great idea, since improving the commercials serves both advertisers and listeners.  But many advertisers are resistant to such change and sales departments are rarely in a strong position to dictate creative changes to clients.

So, we change the things we can and accept the things we cannot change (while trying to find a way to change them anyway).  With the pursuit of ratings increasingly a survival contest, it makes sense to do whatever you can to ensure that everything you control in your station’s programming stream be as good as possible for listeners.  What choice is there?

Power R&B Songs 7.18.14

Friday, July 18th, 2014

Pharrell Williams- Happy

Michael Jackson- Love Never Felt..

Jhene Aiko- The Worst

Toni Braxton & Babyface- Where Did We Go Wrong

John Legend- All Of Me

Power Hip Hop Songs 7.18.14

Friday, July 18th, 2014

Rich Homie Quan- Walk Thru

Iggy Azalea- Fancy

Schoolboy Q- Studio

Rich Gang- Lifestyle

Rae Sremmurd- No Flex Zone

What’s The Better Contest Prize?

Monday, July 14th, 2014

In our most recent NuVoodoo Ratings Prospects Study we faced off the concepts of a contest that gave away one thousand dollars once a day versus another that gave away one hundred dollars ten times a day.  The results – especially among 18-34’s – may surprise you.  In fact, even among 35-54’s the results show similarly-sized groups backing the concepts of the bigger payout once a day versus smaller prizes more often.

While $1,000 might not be a life-changing windfall to some 35-54’s, it surely would be for many 18-34’s.  But, how many of us would turn up our noses at an extra $100 – especially if it was easy to enter and play and we perceived that our chance of winning was elevated because it seemed to happen frequently?


Even in 2014, $100 is a nice prize – in a vacuum.  Of course, that $100 sounds paltry if a direct competitor ups the ante to $500 or $1,000.  But, our point here is that there’s drawing power in spreading the contest prize amounts more thinly – as long as it’s coupled with higher frequency (and the resulting perception of a greater chance of winning).

Behavioral economics suggests that the best design for a contest combines easily-won smaller prizes with the longer-term lure of a big payout down the road – appealing to both our desire for immediate gratification and the greater imagination value of a truly life-changing prize.  Group collective contests and single-station insured prizes can achieve this structure if promoted and executed correctly.

At NuVoodoo we’ve studied the lure of dozens and dozens of contest prizes and the perceptions of a variety of contest entry methods and arm our clients with what we’ve learned.  We’ve learned which big-ticket prizes fail to really move the meter and which contest entry methods are most effective at getting the most listeners engaged in contests most quickly.

In radio we’re accustomed to spending copious amounts of time and money to get a station’s music dialed in just right.  Contests and the prizes being given away deserve as much time and consideration to maximize influence while minimizing expenditure.

Power Hip Hop Songs 7.11.14

Friday, July 11th, 2014

Lil Wayne- Believe Me

Iggy Azalea- Fancy

Kid Ink- Main Chick

Schoolboy Q- Studio

T.I.- Mediocre

Power R&B Songs 7.11.14

Friday, July 11th, 2014

Trey Songz- Na Na

John Legend- All Of Me

Tinashe- 2 On

Usher- Good Kisser

John Legend- You & I

Nielsen: Blacks More Likely Than Whites To Watch Video On Demand

Thursday, July 10th, 2014

African Americans are more likely than any other ethnic group to watch video content live, according to a recent study by Nielsen. This finding means that African Americans are more likely to see advertisers’ messages because they are not using time-shifted viewing as frequently as other ethnic groups reports Nielsen.

The Nielsen survey showed that 76% of African Americans engage in live viewing, compared to 63% of Hispanics, 52% of Asians and 65% of non-Hispanic Whites.

The Political Implications Of PPM

Monday, July 7th, 2014

We’ve written about the significant differences these hurdles impose on the metered sample, from a skew in household income to a greater propensity for larger households to say they’d join the panel if offered.  While the PPM sample is balanced for gender, age, ethnicity and county population, the sample isn’t controlled for income or household size.

Another uncontrolled skew among those who predict they’d opt into the panel if invited is across ideological lines.  Our data shows that those on the far right politically are significantly less likely to join the panel if invited.  For many stations, this is not an important distinction whatsoever.  But, it’s easy to imagine the uphill battle faced by stations with Conservative-leaning talk formats. For more insite visit NuVoodoo.com.

Urbanradio.com Tracks Bobby Womack All Weekend

Monday, June 30th, 2014

All weekend Bobby Womack was tracked on three channels at Urbanradio.com. Listeners reacted and the most requested were:

1. If You Think You’re Lonely Now

2. That’s The Way I Feel About Cha

3. Woman’s Got To Have It

4. Across 110th Street

5. Lookin’s For A Love

Power R&B Songs 6.27.14

Friday, June 27th, 2014

Pharrell Williams- Happy

John Legend- All Of Me

Trey Songz- Na Na

Usher- Good Kisser

Jennifer Hudson- I Can’t Describe It

Power Hip Hop Songs 6.27.14

Friday, June 27th, 2014

Ca$h Out- She Twerkin

Migos- Fight Night

Drake- We Made It

Lil Wayne- Believe Me

Tinashe- 2 On

Radio Ratings Problem Solving

Wednesday, June 25th, 2014

There are steps to solving a Ratings Problem

1. Be honest with yourself. Identify the ratings issue/problem (the difference between where you are and where you want to be to generate more ratings and revenue) continuous improvement is your foundation

2. Observe and review local market changes and trends and collect all the facts that could be an issue- your market does change over time. Good leaders develop problem solving skills

3. Set goals (a simple measurable goal with targets or needs to happen) Most important get all on the team to buy in and strive to exceed your own expectations

4. Write a Problem Statement for all involved (be clear, concise mapping of programming issues and related elements that may be of concern)

5. Analyze, adjust, plan, re-check and then make your to do moves

What if every urban station made incremental improvements every day? Can you imagine the incredible results urban radio could display to the non believers? Problems or issues are all part of radio. For all involved it’s about learning everyday and it starts with YOU.

Harry Lyles is President of Lyles Media Group based in Marietta, Georgia.

The Spirit Of Radio

Monday, June 23rd, 2014

NuVoodoo has shown before that those who predict they’d accept a meter for themselves and their family tilt downscale in terms of household income.  It makes perfect sense: the stipend and other rewards they get for participating simply have a greater impact among those who have less money coming into their households.

Hip Hop Power Songs 6.20.14

Friday, June 20th, 2014

Chris Brown- Loyal

Rich Homie Quan- Walk Thru

Migos- Fight Night

Tyga- Hookah

Ca$h Out- She Twerkin

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