BridgeRatings: Dave Van Dyke For decades, radio was the engine of music discovery. If a station played a song often enough, it became a hit. Radio introduced the audience to something new, repeated it, and over time listeners embraced it. That was the formula. But the media world has changed. Today, music discovery happens everywhere. Listeners encounter

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Why It Matters: DTS AutoStage is not just delivering radio more data – it’s unlocking a deeper understanding of how audiences listen in the car. Through the AutoStage portal, stations gain access to station-level listening including time spent, share, tuning occasions, cume, geography, and hourly usage. This level of visibility offers a more complete look

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Podcast listening has surged over the past decade, fundamentally changing how audiences allocate their time and how advertisers reach consumers, according to a new Audacy Insights analysis drawing on Edison Research data. Daily podcast consumption among U.S. adults has climbed from 6% in 2015 to 23% in 2025, nearly quadrupling in ten years. The growth,

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BridgeRatings: Dave Van Dyke After this week’s discussion about radio’s future—especially its powerful position in the car—it’s clear the industry isn’t disappearing. It’s evolving. Radio’s future will belong to stations that combine what they’ve always done well—local connection, trusted personalities, and immediacy—with the digital tools audiences now expect. This bears repeating. Here’s a practical 7-point plan for

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A new blog post from Cumulus Media | Westwood One’s Audio Active Group highlights how long-term AM/FM radio advertising helped a local Missouri business significantly boost brand awareness and growth. The post centers on Bug-A-Way Pest Control in Joplin, MO, a company that had operated for more than two decades but struggled with name recognition.

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Podcasts have edged past AM/FM radio as the leading platform for spoken-word audio listening time among Americans, according to new analysis of Share of Ear data, with generational differences driving much of the shift. Among persons 13+, podcasts account for 40% of daily spoken-word audio listening time, narrowly surpassing AM/FM radio at 39%. The milestone

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Dave Van Dyke, BridgeRatings After this week’s discussion about radio’s future—especially its powerful position in the car—it’s clear the industry isn’t disappearing. It’s evolving. Radio’s future will belong to stations that combine what they’ve always done well—local connection, trusted personalities, and immediacy—with the digital tools audiences now expect. This bears repeating. Here’s a practical 7-point plan

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Radio continues to maintain a dominant and stable position in the audio landscape, according to new findings from the 2026 FMR/Eastlan Ratings National Radio Listening Survey. The study shows that 84% of adults ages 25-64 listen to AM/FM radio each week, a level that has remained remarkably consistent over the past five years. The report

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Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. The study, in its eleventh year, surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Currently, nearly 1,700 AM/FM radio salespeople, programmers, and managers are active users of Xperi’s DTS

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Dave Van Dyke: Bridge Ratings There’s an assumption floating around the audio industry that today’s listener is deeply engaged — constantly searching, discovering, and actively choosing music. But research tells a very different story. Most people aren’t leaning into music. They’re leaning back. Music listening generally falls into two behavioral categories. Lean-forward listening happens when someone actively searches

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