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Power R&B Songs 6.27.14

Friday, June 27th, 2014



Pharrell Williams- Happy

John Legend- All Of Me

Trey Songz- Na Na

Usher- Good Kisser

Jennifer Hudson- I Can’t Describe It


Power Hip Hop Songs 6.27.14

Friday, June 27th, 2014



Ca$h Out- She Twerkin

Migos- Fight Night

Drake- We Made It

Lil Wayne- Believe Me

Tinashe- 2 On


Radio Ratings Problem Solving

Wednesday, June 25th, 2014



There are steps to solving a Ratings Problem

1. Be honest with yourself. Identify the ratings issue/problem (the difference between where you are and where you want to be to generate more ratings and revenue) continuous improvement is your foundation

2. Observe and review local market changes and trends and collect all the facts that could be an issue- your market does change over time. Good leaders develop problem solving skills

3. Set goals (a simple measurable goal with targets or needs to happen) Most important get all on the team to buy in and strive to exceed your own expectations

4. Write a Problem Statement for all involved (be clear, concise mapping of programming issues and related elements that may be of concern)

5. Analyze, adjust, plan, re-check and then make your to do moves

What if every urban station made incremental improvements every day? Can you imagine the incredible results urban radio could display to the non believers? Problems or issues are all part of radio. For all involved it’s about learning everyday and it starts with YOU.

Harry Lyles is President of Lyles Media Group based in Marietta, Georgia.


The Spirit Of Radio

Monday, June 23rd, 2014



NuVoodoo has shown before that those who predict they’d accept a meter for themselves and their family tilt downscale in terms of household income.  It makes perfect sense: the stipend and other rewards they get for participating simply have a greater impact among those who have less money coming into their households.


Hip Hop Power Songs 6.20.14

Friday, June 20th, 2014



Chris Brown- Loyal

Rich Homie Quan- Walk Thru

Migos- Fight Night

Tyga- Hookah

Ca$h Out- She Twerkin


Power R&B Songs 6.20.14

Friday, June 20th, 2014



Usher- Good Kisser

John Legend- All Of Me

Trey Songz- Na Na

Pharrell Williams- Happy

Jennifer Hudson- I Can’t Describe It


WHO DO YOU LOVE?

Monday, June 16th, 2014



Let’s face it.  The people you care most about reaching are ratings’ respondents and those who are most likely to become ratings’ respondents in the foreseeable future.  That’s not to say you don’t care about each and every listener for your stations, but the ones who determine the ratings are precious.

Arbitron’s first point of contact with potential respondents used to be the telephone, but that’s given way to the mailbox in PPM markets.  So, reaching out with direct mail carries an above average probability of touching a potentially-metered household.  But, there are costs involved:

  • You’ll want to make sure your message is well designed; so you’ll want an artist to design it.
  • You’ll need to get the piece printed; so you’ll need paper and printing services.
  • The US Postal Service charges for their delivery service.

[Disclaimer: NuVoodoo sells direct mail services and has a lot to offer in terms of targeted variable printing, expertise in targeting the right consumers and minimizing waste.]


Gospel Recording Artist: J. Nichole

Monday, June 16th, 2014




Power R&B Songs 6.13.14

Friday, June 13th, 2014



Pharrell Williams- Happy

John Legend- All Of Me

Michael Jackson- Love Never Felt So Good

Trey Songz- Na Na

Usher- Good Kisser


Power Hip Hop Songs 6.13.14

Friday, June 13th, 2014



Rich Homie Quan- Walk Thru

Chris Brown- Loyal

Future- Move That Doh

Iggy Azalea_ Fancy

Ca$h Out- She Twerkin


The More You Listen, The More You Hear

Monday, June 9th, 2014



Among the goals radio programmers have adopted in the PPM world is to get consumers to keep coming back to their station.  We’ve learned that multiple occasions build TSL (or ATE).  So, repeat occasions are a goal.  To stretch the analogy, we want our consumers to continue pressing the button for one of our stations.

When you ask consumers what they want from radio stations, they get analytical and tell us things like “lots of uninterrupted music” and “a wide variety of music” and the like.  And while that’s the logical answer to the question, the deeper and broader response is often to feel better…to improve their mood…to pass the time more pleasantly. Click here for more NuVoodoo insite.


Top R&B Songs 6.6.14

Friday, June 6th, 2014



Chris Brown- Loyal

Usher- Good Kisser

John Legend- All Of Me

Trey Songz- Na Na

Pharrell Williams- Happy


Top Hip Hop Songs 6.6.14

Friday, June 6th, 2014



Rich Homie Quan- Walk Thru

Future- Move That Doh

Usher- Good Kisser

Migo- Fight Night

Ca$h Out- She Twerkin


Talent Direction, The Top 10

Wednesday, June 4th, 2014



Everyone wants a job, but not everyone wants to work.  To be a successful talent, it takes a lot of work.

Talent on urban stations can make or break the station. Successful programmers understand their daily job is to create reasons for listeners to tune in or come back daily. Regardless PPM or diary market coaching is still a part of successful radio. There are reasons why stations win and why they don’t. In urban radio, it’s time to stop doing 1985 radio and move it forward. This is a new business and a new day. Harry Lyles of the Lyles Media Group offers his top 10 basic rules to consider.

Class- Always reflect class, your listeners want to think they are classy people, be equal to what they are and relate.

Humor- If you’re not funny- you’re not funny, don’t force it. Just be yourself and be natural. You always get what you want by relating to topics of interest that the listener cares about.

Relate (One-to-One) - The listener is one person, all talk breaks should communicate and speak to one person. It’s good to laugh, smile and be serious. In other words, we should hear emotion.

Market Involvement- Talent should be on the move in the market. Staying at home and in the station is not good. Go to places that count and that are happening to make people talk and see who you really are.

Talking- Listeners don’t hate talk; they hate talk that is of no interest to them. All breaks should be straight to the point and brief. Listeners don’t call up and request talk. You job is to be where they are and know their interest and needs in your community.

Avoid Clichés- How many times have you listened to a station and you hear the same stuff every day. Repetitive phrases, and over repetition of their names.

Music and Talk- It is good to let the listeners know you are having fun. We strongly suggest all talk when possible should be over music intros. When on air if you stop down it had better be super important or the listener is probably gone to the competitor.

Station Name- Regardless PPM or diary market, the name of the game is to be human and work in the station name some where in each talk break. The days of opening the mic and closing the mic with the station name is outdated.

On Air Personality- Every day your job is to entertain and make listeners feel good. Do your homework and give the best performance you can every day. If you have ratings you get this and understand it. If you don’t do homework and plan ahead you’re probably are getting your butt kicked. Listeners know good radio and they know when it is bad.

Talent Energy- Should be up, but not forced. Again, be natural and enthusiastic about doing a show every day. That’s your job. Why walk in and be boring or have a boring show?  You get paid to be fresh, positive and present the music you are playing in an entertaining way to get ratings!

If you work on these basics 100% of the time you can become a success in your market. Have fun at this! It comes through if you are and your ratings go up!


Edison: Infinite Dial Public Radio Study

Wednesday, June 4th, 2014



Edison says Public Radio listeners are more likely to use social media in general. They are more than twice as likely as the average listener to have a LinkedIn profile.

Public Radio listeners are, not surprisingly, less likely to agree that commercials are a fair trade-off for broadcast radio programming. But more than 60% are willing to listen to spots for content.


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