Dave Van Dyke, BridgeRatings | Now offering media and career strategy insights | dvd@bridgeratings.com For a century, radio has been the ultimate “companion” medium. But for most of that history, the relationship was one-way: we talked, and they listened. We thrived on the “Lean Back” experience, where listeners invited our signal into their cars and
See Full StoryHas Radio Lost Interest In Discovery
Dave Van Dyke, BridgeRatings | dvd@bridgeratings.com There was a time when radio introduced people to culture. You heard new songs on the radio before your friends did. Air talent told you which artists mattered. Stations created excitement around music, trends, and moments before the rest of the world caught on. Radio was once a discovery
See Full StoryInsite | 13-34s Lead in Daily Audio Listening Time
Younger Americans are spending more time with audio each day than older listeners, according to new data from Edison Research’s Share of Ear study. As of the first quarter of 2026, listeners ages 13-34 average four hours and 30 minutes of daily audio consumption, the highest among all age groups. That compares with four hours and
See Full StoryFord Buyers & Drivers Listen To Most: AM/FM Radio
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to S&P Global Mobility data, Ford has a 59% loyalty rate, meaning nearly 6 in 10 customers returning to the market bought another Ford. Ford’s truck loyalty is even higher, with the 2025
See Full StoryInsite | Radio Didn’t Lose Its Mojo. It Gave It Away.
BridgeRatings: Dave Van Dyke Somewhere along the way, the industry made a subtle shift.Radio stopped calling itself radio.Now it’s all “audio.” On paper, that makes sense. Advertisers want simplicity. Buyers want scale. Research firms want clean categories. So everything—radio, podcasts, streaming—gets bundled into one word. Audio. But here’s the problem no one wants to say
See Full StoryInsite | Radio Personalities Are Still The Most Trusted Influencers
Dave Van Dyke, BridgeRatings The term “influencer” is usually tied to social media. Views. Brand deals. That’s the modern definition. But it misses the one thing that actually drives behavior. Trust. | And that’s where radio separates itself from almost every other platform. Influence Today Is Easy to See—But Harder to Believe Platforms like TikTok
See Full StoryThe Future Of Radio Won’t Be Automated
BridgeRatings: Dave Van Dyke Radio doesn’t need a rescue. It needs a reset. In a world of personalized playlists and algorithm-driven feeds, traditional radio still holds something powerful: shared experience. The issue isn’t survival. It’s intention. Here are three things radio can do — starting now — to turn the page toward a stronger future.
See Full StoryTop Sports Podcasts in the United States
This time of the year is one of the most active in sports, with the men’s and women’s NCAA Basketball tournaments, opening days for Major League Baseball, looming playoffs for the NBA and NHL, The Masters, and the upcoming NFL Draft. We can turn to Edison Podcast Metrics data to identify the Sports podcasts with
See Full StoryRadio Dominates In-Car Listening
AM/FM radio continues to dominate in-car audio listening despite growing competition from digital platforms, according to newly released Q1 2026 data from Edison Research at SSRS. The latest “Share of Ear” findings show that 55% of all in-car audio time among Americans age 13 and older is spent with AM/FM radio, whether over-the-air or via
See Full StoryBandy Talks About Her Career
Brandy has revealed that she never initially envisioned herself acting during the early stages of her career. The Boy Is Mine hitmaker reflected on her wide-ranging career, spanning music, film, television and Broadway, in a recent interview with Variety. Speaking to the publication, Brandy explained that she had always seen herself solely as a singer. “It’s beautiful because
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