Pew Research says about half of Americans have listened to a podcast in the past year, and most of those listeners come across news content. Content regardless of where it comes from had better be relevant to get attention. Reveiw the demos and percentages of what and why listeners listen. Might be something talk breaks
See Full StoryInsite | The Urban, Suburban & Rural Listening Differences
Edison Research’s Share of Ear study finds that listeners from urban, suburban and rural areas (as defined by the U.S. Census) exhibit distinctively different behaviors when it comes to AM/FM radio listening, and podcast listening. As seen in the graphic below, those who live in rural areas spend a much higher portion of their audio
See Full StoryDemos And Music Streaming “Likeness”
Music streaming has completely changed the music game. In fact, in a recent survey the vast majority of music listeners now rely on music streaming platforms. The following report will dive into some of the most important industry statistics. Music streaming makes up 84% of music industry revenue The music streaming industry grew by over 10% over the last
See Full StoryInsite | State Of Media 2024
Harker Bos Group has released “State of Media 2024,” a study conducted of those ages 18 and above, focusing on distinctive segments such as Urban versus suburban & rural residents and the varying habits of office workers versus those in remote or hybrid work setups. The research found 65% of media consumers listen to radio
See Full StoryWhat People Are Doing When They Aren’t Listening To Your Podcast
No matter how compelling or popular your podcast is, the battle for attention is brutal. In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing. More insite from Amplifi.com and
See Full StoryNielsen Problems Are New Opportunities
At Lyles Media we believe all of us in radio should strive and deliver the best we can do for our local audience. Every day the job is to improve and exceed the local listener’s expectations by recognizing and solving programming issue. When problems happen, the focus becomes we must change our programming religion with
See Full StoryEdison | The Q4 2023 Share of Ear Audio Dial
One of the many questions answered by the Share of Ear® study from Edison Research is, “What percent of daily listening time do those in the U.S. age 13+ spend with various audio sources?” The answers can be found in the Share of Ear Audio Dial™, updated below with the most recent data from the
See Full StoryU.S. Digital Listening Habits.
More people in the US are listening to digital audio, and those who already do are spending more time listening. In 2022, 74.0% of US internet users, or 222.7 million people, listened to digital audio. That’s two-thirds of the US population, and as such there is not much room left for substantial penetration growth. Growth in
See Full StoryMoneyball: Fishing Where The Fish Are, Sort Of …
Nuvoodoo: Leigh Jacobs & Carolyn Gilbert We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we prepare to give clients first looks at the complete data before we release it more widely. It’s our way of giving back to a business we love and a
See Full StoryMoneyball: A New Study Coming with New Information
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll be sharing the latest results first with clients and then more widely across the industry. While we track results on some points we’ve asked before, first party data is
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