Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of
See Full StoryMoneyball: How Listeners Feel About AI Jocks
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of
See Full StoryAudio Elevates The Media Plan
Presentation by: Pierre Bouvard Chief Insights Officer at Cumulus Media | Westwood One | AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics.
See Full StoryInsite | AM/FM Radio Elevates The Media Plan
This week’s Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media plan generates massive incremental
See Full StoryMoneyball: A Butterfly Flaps its Wings and …
Nuvoodoo Research:Leigh Jacobs & Carolyn Gilbert We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things you can do that can add
See Full StoryTackling Measurement In Broadcast Media With AI
A forthcoming webinar hosted by Veritone, in collaboration with The Center for Sales Strategy, promises to shed light on the role of Artificial Intelligence (AI) in revolutionizing broadcast media’s approach to campaign performance assessment and revenue generation. In the evolving landscape of media, the challenge of accurately measuring the success of advertising campaigns in broadcast
See Full StoryStudy: Core Commercial Radio Fans Weigh in on AI
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio broadcasters — from management to talent — feel about this burgeoning technology. But now thanks to the early-released feedback from more than 31,000 core radio fans
See Full StoryMoneyball: The Spring Book Starts March 28
Nuvoodoo Research: Lee Jacobs & Carolyn Gilbert When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and
See Full StoryMoneyball: One Week to Spring Book
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional plans, making last-minute tweaks to Selector or Music Master, and looking calmly ahead at your summer vacation plans. Otherwise, you’re still nailing down promotional plans, hoping your music research
See Full StoryInsite | 2023 Top Five Podcasts In The U.S.
This week’s Insight from Edison Research features new data on podcasts. Below are the top five shows that debuted in the U.S. in 2023, in terms of having highest average weekly audience over the course of the entire year. The firm says that launching a show earlier in the year helps the show’s average, just
See Full Story
You must be logged in to post a comment.