PPM 6+ Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham, West Palm BeachFriday, July 11th, 2014
This past TV season saw many programs launch beyond the screens we watched them on through social media. TV moments became thousands of messages on Twitter within seconds, with the energy of engaged fan bases, the influence of program stars and press, and the quick creativity of advertisers amplifying posts to millions of people engaged on Twitter.
So, as the broadcast TV season comes to a close, Nielsen Social took a look back at the programs and moments that reached the biggest audiences and engaged fans at record levels on Twitter in the U.S. this season, from Sept. 1, 2013 through May 25, 2014.
Univision has kicked off the 2014 FIFA World Cup on strong footing, improving its audience by a fourth over the 2010 tournament . The U.S. Spanish-language media leader averaged 4.15 million watchers through the first four matches, according to Nielsen data.
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